Case Study: The LGBT Community Center streamlines email engagement with EBQuickstart

The LGBT Community Center consolidates 5 engagement programs into 1 with EBQuickstart

The LGBT Community Center faced challenges in properly segmenting their email recipients within their Marketing Cloud Account Engagement (formerly Pardot) platform. Their concern was that without correct logic, subscribers could receive excessive communications. EBQ was brought in to audit their setup and help streamline their engagement program logic.

EBQ’s certified consultants conducted a platform audit, restructuring programs and building the in-house team's skills. The results included effective email segmentation to prevent redundant communications and the consolidation of a major campaign from five separate engagement programs into one streamlined funnel. The vendor EBQ enabled the Center to solve their initial issues and expand their marketing automation capabilities.

The LGBT Community Center

Evan Britt

Director of Digital Marketing