Case Study: Onit boosts email engagement and demo requests with EBQuickstart

Onit boosts email engagement with EBQuickstart and adds lead gen in 2 months

Onit, a legal and compliance software company, faced a challenge when their internal marketing automation expert departed. They needed to maintain their email marketing program using Marketing Cloud Account Engagement (formerly Pardot) but found hiring and training a new employee unfeasible. This prompted them to seek a solution from the vendor EBQuickstart.

EBQuickstart provided a complete marketing department service to manage the platform and create content. This solution not only maintained Onit's high volume of email campaigns but also improved their performance, leading to a significant increase in qualified leads. The results were so successful that Onit quickly engaged EBQuickstart's separate appointment setting department to handle the influx of new leads.

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