Case Study: NetApp achieves 100% actionable contact data with EBQ

NetApp creates a 100% actionable contact database with EBQuickstart

NetApp, a provider of innovative storage systems and software, faced a significant challenge with its contact database. Their sales and marketing teams were unable to create effective outreach programs because a large portion of their prospect data was inaccurate, incomplete, or entirely inactionable. This poor data quality was hindering their lead generation efforts for a new suite of healthcare solutions. They partnered with vendor EBQ to address this critical issue.

EBQ implemented a solution to cleanse and enrich NetApp's invalid contact information, creating a custom and actionable database. The results were immediate and impactful; EBQ delivered 7,000 records from three trade show events, of which 2,000 were validated as quality sales leads. This effort resulted in a 100% actionable contact database for NetApp, eliminating wasted outreach and enabling more productive sales calls. The success led NetApp to make EBQ's services a permanent part of their quarterly budget.

NetApp