Case Study: Leadership Louisville Center boosts email marketing and paid ads with EBQuickstart

Leadership Louisville Center boosts Google Ads CTR 3.83x with EBQuickstart

The Leadership Louisville Center, a nonprofit focused on talent development, faced challenges with its Salesforce data infrastructure and third-party integrations. They engaged vendor EBQuickstart (EBQ) for support and later sought help to fill knowledge gaps in Marketing Cloud Account Engagement and to execute marketing campaigns following internal team turnover.

EBQ implemented a solution using Marketing Cloud Account Engagement to manage automated email campaigns and landing pages. The vendor also took the lead on the nonprofit's Google Ads Grant, achieving a 12.1% click-through rate. This effort contributed to the Leadership Louisville Center seeing its largest applicant pool in ten years. EBQ's work also resulted in a Google Ads CTR 3.83x higher than industry standards.

Leadership Louisville Center