Case Study: Extend Fertility achieves branded email and campaign success with EBQuickstart's Marketing Cloud Account Engagement support

Extend Fertility streamlines branded email campaigns with EBQuickstart

Extend Fertility, a New York-based health and life sciences company, faced challenges in creating professional, on-brand emails following a rebrand. Their new users of Marketing Cloud Account Engagement (formerly Pardot) were frustrated with the platform's interface and struggled with design tasks like font loading and formatting, making it difficult to achieve a cohesive brand experience.

The vendor, EBQuickstart, provided a solution through a Marketing Cloud Account Engagement audit, user training, and ongoing support. Their certified consultants trained the Extend Fertility team on email template design and automation processes. As a result, the team can now confidently create branded emails and launch essential drip campaigns, such as a new customer welcome series. They also gained the ability to better segment audiences and track the customer journey, which is critical given their long customer cycles. The Director of Digital noted that EBQuickstart's team provided exceptional, readily available support.

Extend Fertility