Case Study: Copado runs 3x more Pardot campaigns with EBQ

Copado runs 3x more Pardot campaigns with EBQuickstart

Copado, a software company specializing in DevOps, faced a challenge after its Series A funding. Needing to increase demand for its Salesforce DevOps solution through events like Dreamforce and webinars, Copado lacked a full in-house marketing operations team. The company required expertise in web design and Marketing Cloud Account Engagement (formerly Pardot) administration to execute its campaigns, which led them to engage vendor EBQ.

EBQ provided a comprehensive marketing solution, handling web design and Pardot administration. Their specialists built a new website and implemented automated email campaigns and landing pages for Copado's events and customer communications. As a result, Copado successfully launched its redesigned site and, according to their Senior Marketing Manager, EBQ enabled them to run three times the number of Pardot campaigns they could have otherwise, significantly increasing marketing productivity.

Copado