Case Study: Boston Architectural College boosts inquiries, applications, and deposits with EBQuickstart’s Marketing Cloud Account Engagement implementation

Boston Architectural College boosts inquiries, applications, and deposits by over 20% with EBQuickstart

The Boston Architectural College faced challenges in proactively generating student applicants with their legacy HubSpot platform, which offered limited functionality and poor integration with Salesforce. They partnered with EBQuickstart (EBQ) to implement Marketing Cloud Account Engagement (Pardot) to build more meaningful student relationships and gain greater visibility into campaign ROI.

EBQ provided a Marketing Cloud Account Engagement implementation and training program called Jump Start, which delivered best practices and over-the-shoulder training. This enabled a smooth migration from HubSpot just in time for the fall admissions campaigns. As a result of the work with EBQ, the college saw inquiries, applications, and deposits all increase by over 20% for the coming semester.

Boston Architectural College