Case Study: Jam City (mobile game studio) achieves 10M+ installs and 25%+ conversion with Digital Turbine's Native App Preloads

The global mobile gaming industry is estimated to be a $40 – $50 billion market and is growing at 20%

Jam City, a Los Angeles–based mobile studio behind six of the Top 100 highest‑grossing games (800M+ downloads, ~50M monthly players and 40%+ outside the U.S.), faced the challenge of efficiently acquiring and retaining new users while scaling into new geographies as it pursued rapid revenue growth and an IPO. Their free‑to‑play titles rely on strong discovery and ongoing engagement, so Jam City needed a user acquisition channel that delivered scale and high-quality installs on new Android devices.

Jam City partnered with Digital Turbine to use Native App Preloads—apps dynamically delivered to new devices at activation via operator partnerships—giving frictionless discovery and higher engagement at the moment users are most receptive. The preload strategy produced conversion rates over 25%, enabled rapid geographic expansion and targeting of new handset owners, and helped drive more than 10 million installs across Jam City’s portfolio.

Jam City

Sumee Oh

Director of Marketing