Case Study: Jam City achieves 10+ million installs with Digital Turbine Dynamic Installs

Jam City lands 10M installs and boosts conversions over 25% with Digital Turbine

Jam City, a major mobile game developer, sought to efficiently grow its user base and increase user lifetime value. They partnered with vendor Digital Turbine and utilized its Dynamic Installs product to reach new users directly on their Android devices during activation.

Digital Turbine's solution placed Jam City's games on new devices, allowing users to discover them while actively seeking new content. This strategy resulted in conversion rates of over 25% and delivered more than 10 million new installs across Jam City's portfolio of games.

Jam City