Case Study: Telefónica attracts 30,000 high-quality followers with Audiense

Telefónica attracts 30,000 high-quality followers with Audiense

Telefónica, a major broadband and telecommunications provider, faced the challenge of engaging a relevant audience in the Spanish and Latin American market while optimizing the quality and cost per new follower. To address this, they turned to the vendor Audiense and its Twitter Ads functionality.

Using Audiense, Telefónica built precisely targeted audiences segmented by location, activity level, and keywords. This solution resulted in the acquisition of 30,000 high-quality new followers who were significantly more active and influential than organic followers. The paid followers had an average of 1,000 more followers themselves and 6,500 more tweets per user, providing immense value and ongoing interaction.

Telefonica