Case Study: DHL achieves 65,000+ influencer reach across Africa and 1.2B impressions with Audiense

How DHL Africa identified 65,000 influencers across Africa in the build up to the Rugby World Cup 2015

DHL, the global logistics leader active in 45 African countries, worked with South African agency HaveYouHeard to build awareness ahead of the 2015 Rugby World Cup via the #AfricaAsOne campaign — a cross‑continent initiative that required finding highly relevant influencers across 45 African markets to amplify the story of passing a rugby ball to London.

HaveYouHeard used Audiense’s audience‑intelligence platform to uncover macro and micro influencers through precise geo‑targeting and filters (followers/following ratio, influence, activity, keywords and bio analysis), then engaged them at scale with personalised outreach. The effort identified roughly 65,000 influencers (66,099 unique), helped the hashtag reach 1.2 billion impressions with an estimated £12.1M advertising value, generated over 330,000 retweets and significantly boosted DHL’s social engagement.

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