Case Study: DHL achieves 66,099 influencer leads for #AfricaAsOne with Audiense

DHL finds 66,099 influencers with Audiense for #AfricaAsOne

DHL Africa faced the challenge of finding highly relevant social media influencers across 45 different African countries to drive brand awareness for their 2015 Rugby World Cup campaign. To meet this challenge, they partnered with the marketing agency HaveYouHeard, which utilized the Audiense platform for its in-depth filtering and targeting capabilities.

Using Audiense, the team was able to analyze millions of users and uncover 66,099 unique relevant influencers for DHL's #AfricaAsOne campaign. The solution implemented by Audiense delivered massive results, including a campaign reach of over 1.2 billion and more than 330,000 retweets, significantly improving engagement with DHL's Twitter community and creating a major social media presence.

DHL