Case Study: Town Fair Tire achieves greater efficiency and handles 1.3M+ annual calls with 8x8 Unified Cloud Communications

Town Fair Tire Deploys 8x8 Unified Cloud Communications to Increase Efficiency and Maintain Market Leadership

Town Fair Tire, a leading New England tire retailer with 95 stores and 1,800 employees, needed better phone and contact-center capabilities after an initial vendor failed to deliver reliable recordings or usable call data. The company wanted a modern, integrated solution to make staff more available to customers, capture call analytics, and replace an aging ShoreTel system.

Town Fair Tire deployed 8x8 Virtual Contact Center (60 seats) and 8x8 Virtual Office (700 lines) in a phased rollout, enabling store-call routing, call-backs, CRM integration and detailed reporting. The new platform handles more than 1.3 million calls a year, cut monthly phone costs by over 35%, improved appointment scheduling and customer experience, and delivered the analytics and efficiency gains needed to maintain market leadership.

Town Fair Tire

Mike Barbaro

Senior Vice President