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282 Case Studies
A 8x8 Case Study
Tonik, the Philippines’ first all-digital neobank launched in 2021, offers deposits, loans, payments and cards on a secure platform with a mission to expand financial access across the country’s 7,600 islands. Rapid growth ( Php1B in deposits within a month) and the need to reliably onboard and notify a widely dispersed, largely mobile-first population created a requirement for a scalable, omnichannel SMS solution that could handle high volumes, strong deliverability and close collaboration with a vendor.
Tonik chose 8x8 SMS API for its agility, support and market expertise; integration took less than a week. Today Tonik sends messages to 200,000 customers—170K messages in under 30 minutes—with a 95% deliverability rate for OTPs, payment alerts, reminders and promotions, improving security, onboarding conversion and customer trust while enabling automated, cost‑efficient nationwide scale.
Arivuvel Ramu
Chief Technology Officer