Case Study: Eversfield Organic cuts customer service team by 75% and scales seasonal communications with 8x8 X Series

Thriving organic retail business, uses 8x8 X Series to meet increasing customer demand

Eversfield Organic, a Devon-based family-run business that has grown from a small farm into a retail operation with 32 employees (including an online shop, farm shop, deli and wholesale supply to Ocado, Abel & Cole and Whole Foods), needed a more sophisticated phone system to connect staff across multiple sites and support planned expansion—another farm shop and a Bar & Grill—while gaining better visibility into incoming and outgoing calls.

In March 2019 Eversfield deployed 8x8 X Series, rolling the system out to 20 users within four weeks. The cloud platform centralised call handling with auto-attendants and a mobile app for remote working, made seasonal scaling simple, and delivered detailed call reporting (including tracking calls from Google Ads). As a result the customer service team dropped from four people to one without sacrificing quality, support issues are resolved faster, and the business can quickly add extensions and integrations as it grows.

Eversfield Organic

Anna Elliot

Sales & Marketing Director