Case Study: Rodda Paint achieves 30% per-user cost reduction and streamlined cloud communications with 8x8

Switching to 8x8 adds new color to Rodda Paint

Rodda Paint, the largest family‑owned paint manufacturer in the Pacific Northwest with over 60 retail locations and 250 users, was hampered by an inflexible, hard‑to‑use communications setup: a mix of legacy on‑prem systems and cumbersome vendor solutions that made provisioning, call routing, and remote work difficult—issues that became critical during the 2020 pandemic.

Rodda switched to 8x8’s cloud platform (8x8 Work), gaining easy-to-manage auto attendant and ring group features, mobile softphone capability, and responsive support. The result: simplified administration, reliable voice quality for remote and in‑store staff, and a 30% reduction in cost per user, turning a persistent headache into a scalable, user‑friendly solution.

Rodda Paint

Sam Boswell

Senior IT Systems Administrator