Case Study: Swim England achieves flexible, work-from-anywhere communications and 35% cost savings with 8x8

Swim England sharpens agility with flexible communications

Swim England, the national governing body for swimming based in Loughborough, operates three contact centers handling awards, teacher training and membership. When its on‑premise ISDN telephony neared end-of-life and the COVID-19 shift to home working exposed the platform’s inflexibility, staff were forced to divert calls to personal mobiles and many office-based users lacked appropriate remote calling options.

Working with Cranberry Communications, Swim England deployed 8x8’s eXperience Communications (XCaaS) and 8x8 Work in 12 weeks, giving voice, video, chat and content‑sharing across the contact centers and mobile apps to 80 staff. The rollout included cost‑effective porting of 1,000 direct numbers, seamless caller identity protection, self‑service management and a 35% reduction in monthly platform costs, enabling true work‑from‑anywhere agility.

Swim England

Kalpesh Parmar

Head of IT