Case Study: Sporting Smiles achieves improved customer experience and cost savings with 8x8 Work

Sporting Smiles and 8x8 put a happy face on customer service

Sporting Smiles, a Waukesha-based maker of affordable orthodontic products, lets customers take accurate self-impressions at home to cut out middlemen and reduce retainer and mouthguard costs by $200–$300. As the online business grew and moved into a 10,000 sq. ft. facility, it faced communications challenges—several rooms lacked hard internet lines and the company needed a low-cost, easy-to-administer phone and collaboration solution without hiring dedicated IT staff or running new network cabling.

Sporting Smiles deployed 8x8 Work, a unified voice, video and chat platform that provided wireless phone adapters, quick installation, and simple administration with responsive support. The system delivered clear call quality, auto-attendant and customizable on-hold messaging for promotions, and chat-based image sharing for faster quality assurance—resulting in significant implementation and ownership savings, better customer experience, and scalable communications as the business grows.

Sporting Smiles

Seth Newman

Head of Marketing