Case Study: Southampton FC improves fan and staff experience with 8x8

Southampton FC relegates on-premises solution for cloud-based win

Southampton FC, a professional football club in the UK, was struggling with an outdated on-premises phone system that drained IT resources, made simple changes slow and difficult, and couldn’t support remote work across its stadium, training ground, and international locations. The club needed a more flexible, easy-to-manage communications platform to improve both staff operations and fan service, and chose 8x8 Work and 8x8 Contact Center.

8x8 implemented a seamless migration in about six to eight weeks, connecting employees across locations and enabling faster customer-facing service with smarter call routing and real-time updates. The change eliminated old servers and phone hardware, reduced IT maintenance, and saved the IT team about 8 hours per week while allowing platform changes in minutes instead of hours or days.

Southampton FC

Huw Fielding

Director of IT