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Case Study: Recommend Group triples message click-through rates with 8x8 SMS API
A 8x8 Case Study
Recommend Group triples their message click-through rates with 8x8 SMS API
Recommend Group (Recommend.my in Malaysia and Sejasa.com in Indonesia) is a home-services recommendation platform that connects homeowners with local service professionals across 200 categories. Facing low and slow email open rates for time-sensitive job updates, the company needed a reliable, device-agnostic channel to ensure customers and providers saw appointment notices, OTPs, and status messages in real time.
Recommend Group integrated 8x8’s SMS and WhatsApp APIs plus 8x8 Connect and Converse to send about 15,000 SMS/week for OTPs, job updates, surveys and targeted campaigns, backed by local support and telco relationships. The switch tripled message click-through rates versus email, improved deliverability and monitoring via analytics, and—with WhatsApp for more human replies—helped increase job pickups and completions while scaling communications.
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Recommend Group
Alex Tan
Co-Founder & CMO