Case Study: Virgin Media Business achieves 4X sales growth and rapid UK launch with 8x8

Partnership between industry leaders set to invigorate UK market and bring untold benefits to business customers

Virgin Media Business, a leading UK communications provider, needed to move customers off legacy PBX and contact-centre systems and quickly roll out cloud-first unified communications and contact-centre services. Its previous partner’s slow roadmap and a changing market—accelerated by pandemic-driven hybrid work—meant Virgin sought a UK-focused, evergreen cloud solution that combined UCaaS and CCaaS on one platform.

Virgin Media Business partnered with 8x8’s born-in-the-cloud platform and a 65-strong joint launch team to design billing, deployment, marketing and sales processes; a contract signed in May 2020 led to a full dual-branded launch in September (four-month time-to-market). The integrated solution added advanced features like multilingual IVR, generated 170 sales opportunities, pushed monthly recurring revenue past US$2M, and delivered roughly a fourfold sales improvement versus the previous cloud partner.

Virgin Media Business

Andrew Halliwell

Product and Transformation Director