Case Study: Paidy achieves instant, reliable OTP delivery and 20% monthly sales growth with 8x8 SMS API

Paidy delivers messages instantly and reliably with 8x8

Paidy, a Tokyo-based "buy now, pay later" fintech that issues cardless credit accounts in real time, needed to ensure one-time passwords (OTPs) reached customers within seconds for initial verification and to cope with huge surges in SMS volume during monthly billing cycles. Speed, reliability and scalability were the team's top selection criteria for a messaging vendor.

Paidy implemented 8x8’s SMS API to automate real-time OTPs and customer notifications; the integration was straightforward and scaled to over 100K monthly transactions. The reliable, instant delivery improved user verification and trust, drove a 45% increase in payment rate, and lifted monthly sales by about 20%, freeing Paidy to focus on core operations.

Paidy

Lee Smith

Co-Founder