Case Study: King Power achieves 30% cost savings and improved customer experience with 8x8 SMS API

King Power supercharges eCommerce with 8×8 SMS API

King Power, a Thai travel retail group, faced rising eCommerce and customer communication costs as tourism dropped during the pandemic, making its digital growth even more urgent. To support its online shopping operations, the company looked for a communications API and chose 8x8’s SMS API to help manage customer outreach more efficiently and affordably.

8x8 implemented an SMS API solution with easy integration, automation, intelligent routing, and a centralized dashboard for campaign management. As a result, King Power now manages communications with over 850,000 customers and sends more than 200,000 SMS messages annually, while cutting operating costs by 30% and improving delivery rates and customer satisfaction.

King Power

Boonthavee Jarudomrongsak

VP of Digital Delivery Management