Case Study: Feldman Ruel Urban Property Advisors achieves high-performance mobile sales productivity with 8x8

Feldman Ruel runs a high-performance sales office on 8x8

Feldman Ruel Urban Property Advisors, a Washington, D.C.–based commercial real estate brokerage founded in 2018, needed an affordable, scalable communications system to support a high-performance sales team. As a new small business focused on agent productivity and measurable sales metrics, they required reliable call handling, prospecting capabilities, and visibility into call activity while keeping costs under control.

They deployed 8x8 Work — a cloud communications platform that was quick to set up and easy to tailor — leveraging business phone analytics, a mobile app, ring groups, and native Salesforce click-to-dial. The result: agents can make and log calls seamlessly from office or field, access real-time call data and reports, maintain high voice quality and transfers, and run a more efficient, future-proof brokerage at an affordable price.

Feldman Ruel Urban Property Advisors

Ikea Green

Director of Operations