Case Study: Edible Arrangements achieves 50% lower phone costs and no missed orders with 8x8

Edible Arrangements finds the perfect mix of features and cost savings with 8x8

Edible Arrangements, a retail franchise known for handcrafted fruit and chocolate gifts, was losing orders and paying high phone costs because its stores relied on an expensive AT&T system with only three lines, a dedicated fax line, and manual on‑hold updates. The franchise owner faced missed calls when away from the store, had to forward calls to a mobile phone (which broke caller ID), and found phone management time‑consuming as the business expanded.

Switching to 8x8’s cloud communication platform (recommended by the franchisor’s IT provider) gave desk phones, a Virtual Office mobile app, web‑based administration, and integrated voice/chat/video/fax—eliminating the three‑line limit and simplifying on‑hold updates. The move cut phone costs roughly in half (about $1,200 saved annually, a 50% reduction), prevented missed orders, and enabled remote administration while preserving the store’s outbound caller ID.

Edible Arrangements

Vernell Balton

Owner, Edible Arrangements Franchise