Case Study: Coda Payments achieves secure, reliable SMS delivery and faster global scaling with 8x8’s SMS API

Coda Payments reaps the rewards from SMS with 8x8’s APIs

Coda Payments, the Singapore-based company behind Codashop, helps gamers across 40+ territories purchase digital content but faced poor engagement and rising fraud from email-based delivery of voucher codes and receipts. The team needed a globally scalable, cost-efficient SMS solution that would improve security and customer experience without adding integration complexity or operational burden.

By adopting 8x8’s SMS API, Coda Payments quickly implemented automated messaging and delivery reporting across 30 countries, added OTP authentication, and simplified workflows. The result: higher deliverability, fewer support tickets and fraud complaints, stronger customer trust, and faster product rollouts into new markets.

Coda Payments

Ville Nordström

Program Director