Case Study: KMI Brands achieves professional, scalable remote-working communications with 8x8 X Series

Beauty brand creator, KMI Brands, revamps their communications to match their stunning new home

KMI Brands, a 25‑year‑old London‑based beauty creator behind brands such as Noughty, Ted Baker and Orla Kiely, relocated its headquarters to central London and needed communications that matched its new, high‑end workspace. The company was hampered by an outdated phone system and heavy reliance on individual mobiles, which made call transfers slow and risked losing key contacts if staff left or devices failed.

KMI deployed the 8x8 X Series (via partner Cranberry) to provide softphones, a centralised contacts list, chat and HD video conferencing across laptops and mobile devices. The cloud solution improved collaboration and business continuity, enabled 100% of staff to work effectively from anywhere, supported nearly 50% UK team growth (+15 hires), and cut legacy mobile contracts by half — boosting professionalism while reducing costs.

KMI Brands

Emma North

Operations Director