Case Study: DeBoer's Auto achieves prompt, professional customer service and scalable, cost-effective phone service with 8x8 Virtual Office

Auto Dealership Delivers Top-Quality Sales and Service with 8x8 Business Phone System

DeBoer’s Auto is a family-run dealership in Hamburg, New Jersey, serving customers since 1982. As business grew and staff expanded, their leased phone system became inadequate and costly to upgrade, and their rural ISDN internet initially caused poor VoIP call quality—creating a need for a more flexible, professional phone solution that let them respond quickly to customers.

They adopted 8x8 Virtual Office with an Auto Attendant, call forwarding, Call Park, voicemail-to-email, mobile app and fax, allowing efficient routing between sales and service, a polished caller experience, and the ability to take calls on the road. After switching to high-speed cable to fix early call-quality issues, DeBoer’s gained reliable support, easy, low‑cost expansion, and improved customer service without a large capital outlay.

DeBoer's Auto

Bill DeBoer Jr.

Co-Owner