Case Study: aCommerce achieves higher customer engagement and streamlined communications with 8x8 SMS API

aCommerce serves customers better with 8x8 SMS API

aCommerce, founded in 2013, is a leading e-commerce enabler across Southeast Asia, supporting over 150 brands and 120 million end customers with services from marketing and webstore development to fulfillment and customer service. Faced with low email effectiveness in a mobile-first region, aCommerce needed a reliable, platform-agnostic channel to deliver tracking links, order updates and promotions directly to customers’ phones.

aCommerce integrated 8x8 SMS API in just a few weeks — a robust, easy-to-use solution with scheduling, cost-allocation features and responsive support — and quickly adopted SMS for both operational messages and marketing campaigns. The shift boosted customer engagement and conversion rates compared with email, streamlined messaging workflows, and let the team focus more on core business planning and brand support.

aCommerce

Leena Chanvirach

Regional Head of Data & Analytics