Case Study: UFC GYM achieves faster site setup and reduced system maintenance with 8x8 cloud communications

8x8 Cloud Communications Reduce Time-Consuming System Maintenance for Nationwide Fitness Franchise

UFC GYM, a nationwide fitness franchise and the first major brand extension of the UFC, was burdened by individual on‑premises PBXs at each location. IT Director Greg Goodman spent significant time installing, configuring and maintaining systems—new site setups could take 30 man‑hours or days, remote access was cumbersome, and routine software updates often disrupted phone service.

After unifying U.S. locations on 8x8’s cloud communications platform, UFC GYM eliminated PBX hardware and dramatically sped deployments: new sites now go live within an hour by ordering numbers and plugging in phones. The hosted solution removed most maintenance and troubleshooting, enabled extension dialing and ring groups across locations, improved reliability, and freed IT to focus on strategic growth.

UFC GYM

Greg Goodman

IT Director