Case Study: The Snug achieves labor control and evolves operations with 7shifts

How The Snug Took Control of Labor and Evolved Their Restaurant

The Snug is a bar-forward San Francisco restaurant serving modern California comfort food and cocktails. When COVID-19 forced a temporary closure and steep staff reductions, the owners faced lost revenue, impractical self-operated delivery logistics, and pressure to control labor costs while preserving their distinctive in-person vibe.

They responded by expanding into outdoor dining through the city’s shared-spaces program, using third-party delivery as an ancillary channel, and adopting contactless ordering with Toast Order & Pay plus 7shifts for labor forecasting and scheduling. These moves added roughly 80–100 outdoor seats, turned delivery into supplemental revenue, reduced staff from about 33 to 14, and shifted 60–70% of in-house sales to mobile ordering—improving labor control and positioning the business for a more contactless future.

The Snug

Zack Schwab

Co-founder