Case Study: Classic Rock Coffee achieves scalable franchise growth and streamlined staff scheduling with 7shifts

Classic Rock Coffee - Customer Case Study

Classic Rock Coffee is a rock-themed coffee chain founded in 2011 by Kent Morrison in Springfield, Missouri that is now preparing to franchise. As they scaled, leadership — including Director of Operations Brett Payne — found ad-hoc systems like paper schedules no longer workable; they needed scalable, consistent technology across locations to support growth and maintain quality.

They selected 7shifts for employee scheduling and set POS and coffee‑roast profiling software as other core requirements. This tech stack replaced manual processes, gave franchisors real-time visibility into quality control, cost of goods sold, and revenue, and helped standardize operations as they target roughly 10 locations by year-end.

Classic Rock Coffee

Brett Payne

Director of Operations