Case Study: Zywave achieves higher deal values and win rates with 6sense

With 6sense, Zywave Tidies Their Database and Doubles Opportunities

Zywave, a provider of software for insurance agencies, faced a challenge personalizing campaigns and outreach across multiple ideal customer profiles while dealing with a 25-year-old, dirty database that limited the effectiveness of its ABM efforts. After partnering with 6sense, Zywave also discovered missing Salesforce website links, mismarked opportunities, and account-categorization issues that made it harder to use intent data and target the right accounts.

6sense helped Zywave clean and restructure its data by updating opportunity stages, recategorizing brokers, and adding missing Salesforce links, while also enabling more precise segmentation, targeted advertising, and real-time sales alerts. As a result, Zywave achieved a 157% increase in average opportunity value, a 136% increase in average deal value, and a 126% increase in win rates, while also improving sales and marketing alignment.

Zywave

Megan Landisch

Marketing Operations Team Lead