Case Study: ThreatConnect decreases sales cycle length by 37% with 6sense

ThreatConnect Decreases Sales Cycle Length by 37% Using 6sense

ThreatConnect, a cybersecurity company serving more than 200 large enterprises, was struggling with a traditional lead-based go-to-market strategy that lacked the data to identify in-market accounts and prioritize the right prospects. Without intent data, its sales team had limited visibility into buyer interest, deal stage, or timing, making outreach unfocused and hard to personalize. ThreatConnect turned to 6sense to support its account-based strategy and improve targeting.

With 6sense, ThreatConnect built a more targeted ABX program using AI-driven intent data, account engagement insights, and integrations with Salesforce and Pardot. The vendor helped the team identify high-probability accounts faster, expand outreach across channels, and reduce manual prospecting. As a result, ThreatConnect decreased sales cycle length for ICP accounts by 37%, increased engaged buying committee contacts by 3x, and grew average deal size by 4%.

ThreatConnect

Colin Cunningham

Senior Manager of Business Development