Case Study: Tipalti achieves scalable personalized prospecting and pipeline growth with 6sense

The Tipalti Sales Team Takes Prospecting to the Next Level with 6sense

Tipalti, a fintech that automates end-to-end accounts payable and mass payments, faced a personalization challenge: their SDRs needed to engage diverse industry buyers with tailored messaging at scale, but their CRM lacked the real-time intent and behavioral signals required to prioritize and personalize outreach effectively.

Tipalti implemented the 6sense Account Engagement platform to surface intent signals from their site and third-party sources, integrate insights into Salesforce, automate alerts, and power account-based display campaigns and a content recommendation matrix for SDRs. The outcome: 6sense became part of daily workflows and onboarding, marketing-driven display campaigns generated over $250K in opportunities in Q1 2020, sales and marketing alignment improved, and reps gained dynamic, intent-driven reporting to prioritize and personalize outreach more effectively.

Tipalti

Peter Tarrant

ABM Manager