Case Study: Socure generates $52M in year-one pipeline with 6sense

Socure generates $52M in year-one pipeline with 6sense

Socure, a provider of digital identity verification and risk intelligence solutions, faced a challenge with its traditional go-to-market model. Its heavy reliance on MQLs and static personas created misalignment between marketing and sales teams, who were operating without true buying signals from their target accounts.

Using 6sense's intent data, Socure implemented a solution called Treasure Ops. This program replaced traditional MQLs with Engaged Qualified Accounts based on real buying signals. The results were transformative, generating $52 million in sourced pipeline in the first year, achieving 3.5x higher reply rates, and reducing the time to engage surging accounts by 60%.

Socure