Case Study: Socure achieves $52M in sourced pipeline with 6sense

Socure drives $52M in pipeline with 6sense

Socure, a provider of digital identity verification and fraud prevention solutions, faced significant challenges with its traditional go-to-market strategy. Their reliance on outdated metrics like MQLs and static personas created misalignment between marketing and sales teams at 6sense. This approach lacked true buying signals, leading to wasted effort and distrust between departments.

To address this, Socure implemented 6sense to launch its "Treasure Ops" program, which replaced traditional MQLs with Engaged Qualified Accounts based on real intent data. The solution involved manually and then automatically curating actionable intelligence from 6sense to drive a high-touch, signal-driven engagement motion. This strategy generated $52M in sourced pipeline in its first year, achieved 3.5x higher reply rates, and created a cultural transformation where sales reps actively began using 6sense data.

Socure