Case Study: Smarsh achieves faster GTM insights and seller research with RevvyAI by 6sense

Smarsh speeds campaign analysis and seller research with 6sense RevvyAI in seconds

Smarsh, a provider of AI-powered communications intelligence for regulated enterprises, faced the challenge of accelerating its go-to-market speed. With a small marketing team, Director of Enterprise Marketing Amanda Moran needed to gain insights and results quickly without adding another standalone AI tool to their workflow. The vendor, 6sense, offered a solution with its RevvyAI product.

The solution was implemented using 6sense's RevvyAI, which integrated directly into the platform Smarsh already used. This allowed the marketing team to instantly summarize campaign performance and get optimization recommendations through simple prompts, while sellers used the tool via a Chrome extension to personalize outreach with key account insights. The results included significant time savings, such as the automatic creation of ad groups, and increased efficiency across the entire revenue team, enabling faster and more personalized seller engagement without leaving their workflow.

Smarsh