Case Study: SAP achieves unified customer intelligence and cleaner contact data with 6sense

SAP unifies 5 data layers with 6sense

SAP, a leading enterprise software provider, faced a challenge where valuable buyer intent signals were isolated outside its core data ecosystem. Maintaining high-quality contact records across millions of entries and thousands of target accounts was a slow and inconsistent process for the organization. This fragmentation made it difficult to get a unified view of buying behavior.

To solve this, 6sense was embedded as a connected intelligence layer rather than a standalone platform. SAP implemented five 6sense data packs into its Customer Data Platform and utilized People Search and Enrichment APIs across its systems. This created a unified foundation for audience segmentation, automated contact enrichment at an enterprise scale, and improved buying committee coverage. The solution provided a scalable, automated pipeline that reduced manual data management and gave sales and marketing teams a shared, actionable view of customer signals.

SAP