Case Study: Randstad SEA achieves 2.5x more sales meetings with 6sense

Saleswhale helped Randstad scale their client solution team’s output by 2.5x

Randstad, a global leader in HR consulting and recruitment with over 4,400 branches and €23B revenue in 2017, struggled with sales-marketing alignment: busy client solution consultants didn’t have time to follow up on marketing-generated leads or leverage marketing collaterals, so many leads went cold and promising content was underutilized.

By deploying Saleswhale’s AI assistant, Randstad automated personalized, persistent follow-ups, updated CRM contact data, and seamlessly handed interested prospects to human consultants. In the first 8 weeks the bot engaged over 2,000 leads, generated 314 qualified leads and booked 144 sales-ready meetings—boosting client solutions team output 2.5x and prompting plans to scale the assistant globally.

Randstad SEA

Rena Tan

Regional Marketing Director