Case Study: Sage Intacct achieves 13x engagement lift and faster pipeline growth with 6sense

Sage Intacct is Swinging for the Fences and Winning with ABM (and 6sense)

Sage Intacct, a leading financial software provider, needed a better way to find buyers, uncover new opportunities, and spot customers researching competitors. Traditional email campaigns weren’t cutting through inbox clutter, and managing multiple point solutions created “stack syndrome,” so the marketing team pursued a data-driven account-based marketing strategy to deliver more personalized, timely engagement.

By consolidating fit modeling, intent detection, and display advertising with 6sense, Sage built unified dashboards and used intent signals to generate and segment target-account lists. The platform gave clearer pipeline visibility, drove a 13x lift in engagement for accounts in purchase/decision phases, accelerated deal-closing, and even enabled customer success to detect competitor research and reduce churn.

Sage Intacct

Nick Ezzo

Vice President of Demand Generation