Case Study: Sage Intacct achieves 25% higher pages-per-session and higher-quality trial leads with 6sense

Sage Intacct Excels at Web Personalization with 6sense

Sage Intacct, a leading cloud financial software provider, faced a modern B2B buying challenge: prospects research extensively before engaging, yet the website delivered generic, cluttered messaging. An eight-message homepage carousel harmed mobile performance and engagement, footer CTAs remained static and often irrelevant, trial sign-ups were low-quality when offered indiscriminately, and inconsistent messaging across channels created confusion for target accounts.

Sage Intacct integrated 6sense data APIs and pixels into their Drupal site to serve segment-based personalized banners, dynamic footer CTAs, and a “web hot” gating strategy for trials, enabling non-technical marketers to run plays. The result: the carousel was retired, mobile performance improved, full-page personalization drove a 25% increase in pages per session, targeted engagement buckets saw ~17% click-through, and SDRs received fewer but far higher-quality trial leads—while web and display campaigns now stay synchronized and easier to manage.

Sage Intacct

Ari Capogeannis

Director of Growth Marketing and Analytics