Case Study: PTC (global software company) achieves accelerated pipeline growth with 6sense

PTC Building the ROI (Revenue Orchestration Intelligence) Engine

PTC, a global software company that helps organizations create, operate, and service products, needed to modernize marketing and align sales and marketing around account-level intent. Facing a complex, data-driven evaluation process, the team sought a vendor solution that could uncover high-intent accounts, personalize interactions at scale, and drive measurable pipeline growth.

PTC deployed a combined “ROI Engine” of 6sense, Drift, and People.ai to unify intent data, conversational engagement, and activity capture. In months they uncovered 1,200 net-new high-intent accounts, generated 1,000 predictive 6QLs that produced $1M in net-new pipeline, and drove millions more in pipeline within four months—while improving sales-marketing alignment, prioritization, and deal-health visibility across regions.

PTC

Saima Rashid

VP, Field Analytics & Insights