Case Study: NanaWall achieves a competitive edge with 6sense predictive analytics

Predictive Analytics Give Manufacturer NanaWall the Competitive Edge

NanaWall, a leading manufacturer of operable glass wall systems, had long used account-based approaches but struggled to adapt MarTech to the slower, conservative pace of manufacturing sales. Their existing predictive tools scored projects in CRM but left blind spots around anonymous engagement, campaign waste, and the need for both account fit and real-time engagement signals.

By adopting 6sense, NanaWall gained combined account-fit and engagement scoring, dynamic segmentation, CRM integration, and targeted digital display with view-through metrics and domain visibility. The result: more efficient, hyper-targeted campaigns with reduced waste, clearer insight into previously anonymous website activity, stronger marketing ROI, and a roadmap to align and enable sales with the same predictive insights.

NanaWall

Joe Rapolla

Sales & Marketing Operations Manager