Case Study: Phenom achieves predictable revenue growth and increased pipeline with 6sense

Phenom Sees Phenomenal Results Across the Revenue Team with 6sense

Phenom, a talent experience management platform serving many HR personas, struggled to deliver hyper-personalized content and engage buying centers at scale. Marketing produced lots of content but lacked insight into what was relevant, and sales often entered deals too late—leading to missed opportunities. They needed a way to uncover demand, prioritize accounts, and align sales and marketing with predictive data.

Phenom implemented the 6sense Account Engagement Platform to power AI-driven intent, buying-stage predictions, and account tiering, enabling SDRs and sales to prioritize outreach, find net-new accounts, and tailor messaging. The teams now share a single source of truth, improving productivity and ABM execution; in Q1, 28% of marketing-generated meetings were influenced by 6sense and 20% of those became opportunities, helping surface and close deals that previously weren’t on the radar.

Phenom

Justin Noll

Senior Director of Marketing