Case Study: MX (financial data platform) achieves accelerated pipeline and real-time account prioritization with 6sense

MX Powers their Entire Revenue Org with Intent

MX, a platform that helps financial institutions and fintechs collect and act on transactional data, faced a fragmented revenue process: sales ran a named-accounts model but had limited visibility into which accounts were actually engaged, and marketing was delivering leads outside the target audience. The company needed an end-to-end ABM solution with strong data, orchestration, and display capabilities to prioritize accounts, score opportunities, and align sales and marketing.

MX implemented 6sense for first- and third-party intent data, predictive insights, Salesforce integration, dashboards, triggers, and targeted display campaigns (including warming accounts for new reps). That unified approach enabled highly personalized outreach, day-to-day prioritization, and tighter sales-marketing alignment — driving a 60% increase in net-new pipeline acceleration and faster, more agile revenue operations.

MX

Mike Wallgren

Director of Marketing Operations and Digital Marketing