Case Study: Martal Group achieves deeper target account insight with 6sense

Martal Group Sharpens Their ‘Competitive Ax’ with 6sense’s Psychographic Data

Martal Group, a lead-generation and sales solutions provider for B2B tech companies, needed a leaner way to build an effective ABM program after the COVID-19 shift made traditional cold outreach less effective. As a small, on-demand sales organization, they needed better data and more targeted messaging without adding too much time, cost, or complexity, so they turned to 6sense Sales Intelligence.

6sense helped Martal Group use psychographic data and intent signals to better understand buyer mindsets, target the right accounts, and personalize outreach more effectively. With 6sense, Martal Group deepened account insights, improved email targeting, and supported stronger customer conversations; results included reported growth of $10+ million for one partner and a 20%+ open rate in an enterprise outbound campaign.

Martal Group

Edd Young

VP of Sales Operations