Case Study: NanaWall achieves greater account visibility and revenue efficiency with 6sense

Manufacturer NanaWall Gains the Competitive Edge with 6sense

NanaWall, a major manufacturer of opening glass wall systems, was already using an account-based marketing approach but needed better ways to identify anonymous website visitors, improve predictive scoring, and keep pace as ABM and analytics tools evolved. The company turned to 6sense, including its account-based marketing and predictive analytics capabilities, to strengthen its competitive edge and align marketing and sales more effectively.

6sense helped NanaWall uncover website engagement that had previously been invisible, trace non-click ad activity, evaluate ad placement, and build dynamic account segments for more targeted outreach. As a result, NanaWall expanded 6sense across its entire revenue team, improved account-based selling, and gained stronger insight into campaign performance beyond click-through rates, enabling more precise and timely follow-up.

NanaWall

Joe Rapolla

Sales & Marketing Operations Manager