Case Study: Jones Lang LaSalle (JLL) achieves a 70% account engagement rate with 6sense

JLL’s Global Expansion Strategy Reaches a 70% Account Engagement Rate with 6sense

Jones Lang LaSalle (JLL) needed deeper insight into buyer journeys as it expanded in APAC, especially in India’s growing Global Capability Center market. The company struggled to identify and engage the right accounts at the right time, and wanted stronger alignment between marketing and sales. JLL used 6sense predictive and workflow solutions to improve targeting and intent visibility.

With 6sense, JLL built stage-based campaigns for buyers in consideration and decision/purchase phases, delivering tailored content through display and LinkedIn ads. In just 45 days, 6sense helped JLL engage 1,384 accounts, reach a 70% account engagement rate, and increase engaged accounts by 178%, while reducing go-to-market waste and focusing on in-market accounts.

Jones Lang LaSalle

Mike Randall

Head of Global Integrated Demand Strategy