Case Study: Ivanti Achieves 154% Higher Win Rates and $263.2M in Influenced Pipeline with 6sense

Ivanti Drives Engagement and Increases Win Rates by 154% with 6sense

Ivanti, a global IT software company, was struggling with critical customer and account data spread across multiple systems after a series of acquisitions, leaving no single source of truth for sales and marketing. The company used 6sense to unify its data and improve account prioritization, intent insights, and campaign targeting across the revenue team.

With 6sense’s CDP, sales intelligence, and advertising tools, Ivanti consolidated data and aligned its BDR and marketing teams around the same in-market accounts. The impact was substantial: Ivanti reported $263.2M in influenced pipeline, a 154% increase in win rates year over year, a 43% increase in average deal sizes, and major gains in BDR performance and campaign engagement.

Ivanti

Carole Groombridge

Senior Director of Global Marketing Programs